Pickie Pie and Fleming’s Prime Steakhouse & Wine Bar at the Domain have teamed up with local personal trainer Shawn Martinez of FunctionalFitness and Lululemon Athletica for an ongoing monthly fitness, fashion and food event on the first Thursday of every month. It’s called Detox Retox.
The “detox” portion of the event consists of an hour-long urban workout using the natural and man-made attributes of the Domain, an upscale outdoor shopping center in North Austin, starting at 6:00 p.m.
Following detox, guests make their way over to Fleming’s Prime Steakhouse & Wine Bar where they “retox” and enjoy a special happy hour menu created especially for them by Chef Boyer Derise.
The menu, using existing menu items, includes skinny cocktails, light beers, wines and low-carb appetizer selections offered at happy hour pricing until 8:00 p.m. for guests of Detox Retox. This special menu is printed with the Fleming’s, Functional Fitness and Lululemon logos. When the weather is nice enough, this event is hosted on the outdoor patio.
Since starting this event, it has been consistently well-attended and has provided some great public relations opportunities and placement with local media, especially at the start of the New Year when fitness becomes the focus.
A Note about Lululemon: Lululemon Athletica works hard to make each of their locations unique and feel like part of the community. They are excellent at making what is a chain feel local by featuring local instructors who are the company’s ambassadors and regularly holding events and classes for their customers. The store has been called “the best retail growth story in retail today” by a senior analyst with Credit Suisse. Teaming up with this retailer ,if there is one near your location, is an excellent way to target and gain exposure with female consumers who have disposable income, are loyal to brands they feel are loyal to them and are active participants in their local community.
