Last Friday, an Austin-based company posted an ad on Elance, a job site for companies looking to hire freelancers for contract work. On Elance, companies post an ad for the work they need done and freelancers and businesses like Pickie Pie submit a proposal and bid on the job. Then, the company or person looking to hire chooses from the bids submitted.
Austin-based Long Tail Products needed someone to write three press releases for the launch of their new product called Cool As Ice Caps and Flaps. They needed these releases turned very quickly as the product launch and webpage were scheduled to happen in just five days from the time of their posting.
Pickie Pie bid on this project by not only offering to quickly and professionally turn those releases by their deadline, but we also offered to add an extra: A high-quality, professionally produced video about the product which included an interview with the inventor and the company's CEO. This is where PR and video production meet. Pickie Pie beat out all the other bids.
Because Google owns YouTube and the geeks at Google love video, having a video about your product on your webpage increases your SEO juice significantly. But, that's not all it does. A video about your product allows consumers, journalists and bloggers to see and understand its features in a way still photography cannot.
Pickie Pie had the press releases written and ready by Sunday night. We shot their video the next day and had it produced and edited later that night. It's now ready to roll on the company's webpage and on You Tube.
In addition, we produced b-roll of the product and additional raw soundbites for electronic journalists to download and use. By doing this, we take some of the work and resource allocation issues away in a time when the media has fewer and fewer resources. Doing some of the work for reporters makes it that much more likely they'll cover your product or business.
We loved working with Long Tail Products and having the opportunity to showcase both our public relations and writing skills coupled with our video production resources and abilities. We hope to do more work on their future product launches.
