White Hot Spring Time

The White Party is the biggest see-and-be-scene affair of Austin springtime.  The party, which benefits Lifeworks, is scheduled for May 27th on the lawn at the Long Center.  Often held at Green Pastures and in July, organizers moved it to May and the Long Center lawn last year to take advantage of cooler temps and a larger space beneath the Austin skyline.  The party has sold out the last three years to a crowd of 700 plus of Austin's movers and shakers.

YNN staff, Wilhelmina Brown models, Kendra Scott and Connie Bakonyi

Pickie Pie has done pro-bono public relations work for this event now for a third year.  This week, we facilitated a segment with YNN's, Austin's local 24-hour cable news channel, Fashionably Yours segment with Erin Driscoll.  Connie Bakonyi, Executive Director of the Austin Fashion Association, styled the shoot, gathered the looks and the models and arranged for all the hair and makeup.  Connie is a rock star and a detailed perfectionist.
  
Click here to watch the YNN Television segment secured for the White Party by Pickie Pie.


Special thanks to Wilhelmina Brown, Gilda Grace Collections, Estilo Austin, Service Menswear, Blo - Blow Dry Bar Inc., Felicity Fromholz with cityliFe Studios and Kendra Scott Jewelry.


To buy tickets to the White Party 2011, go to www.lifeworksaustin.org.