Best Practices-Kendra & Cocktails

Pickie Pie Productions facilitated the partnering of Fleming’s Prime Steakhouse & Wine Bar with Kendra Scott Designs on an event which featured drinks from Fleming’s new cocktail menu, Kendra’s spring jewelry line and benefited Lifeworks, a local non-profit.  The event, called Kendra & Cocktails, was held in the private dining room at the Downtown Austin Fleming’s at 320 E. 2^nd Street from 6:00-8:00 pm on Thursday, April 5, 2012. 

Kendra Scott:

Kendra Scott is an Austin-based jewelry company whose founder and namesake is a local celebrity in her own right with boutiques in Austin, Beverly Hills and Dallas.  She has a tremendous following among fashionistas and women in the 25-45 demographic not only throughout Texas but nationally.  Her jewelry is often spotted on prominent celebrities and is featured often in publications such as InStyle Magazine, Lucky and Glamour.

Kendra Scott & Fleming's Operating Partmer James Cooke

Entry Fee & Dining Credit:

Guests paid a $25.00 entry fee which was good for two cocktails and heavy appetizers prepared for them  by Chef Erick Nixon.  Fleming’s turned around and donated the entry fee received from guests to Lifeworks.  A $25.00 dining credit was given to attendees who stayed for dinner after the event.

Cocktails:

Fleming’s provided a choice from three cocktails from the new menu with a beautiful table display and bartenders in the room shaking them up in front of a beautiful backdrop provided by Kendra Scott.  Guests were given two drink tickets when they paid their fee at entry.

Shopping & Activities:

Jewelry from Kendra Scott’s spring line was on display and for sale at the event.  Kendra Scott donated a portion of jewelry sales to Lifeworks.  Guests also enjoyed mini-blow outs and updos from NY Vixen Hairstyles and make up touch ups from Just Jill Cosmetics, both local businesses.  Beijo Bags and Just Jill Cosmetics were also available for purchase.

Kendra & Cocktails Event

Raffle:

Guests had their name entered into a raffle for a number of great prizes including Fleming’s gift cards, jewelry from Kendra Scott, a facial, makeup and hair treatments by filling out the Friend-of-Fleming’s cards as they entered the event.  This allowed Fleming’s to capture their information for future use.  Kendra and James Cooke, the Operating Partner at the Downtown Austin Fleming’s, drew names throughout the evening for the raffle prizes, adding an element of fun and surprise to the event.

Pre-Event Promotion & Event Coverage:

Kendra & Cocktails was promoted via various social media outlets, electronic and print publications and television (click here for video link).  The non-profit component of the event made promotion much easier to secure. 

YNN's Anne Hudson, Kendra Scott, Chef Erick Nixon & YNN's Eddie Garcia

The event was also promoted through Kendra Scott’s email database and social media and by Lifeworks database and social media.  Reporters from several publications also attended the event with cameras or photographers.  Fleming’s also hired a photographer for the event.  Post-event coverage is expected in a number of publications along with social media.

 

Fundraising:

Fleming’s donated close to $2,000.00 from collected entry fees to Lifeworks in addition the portion of sales donated by Kendra Scott.

Overview:

This was a highly successful event for the Downtown Austin Fleming’s on many levels.  Not only did it get the restaurant press but it aligned the restaurant with a key non-profit (Lifeworks) and one of Austin’s most-highly successful business women (Kendra Scott), celebrities and brands.  The event also appealed to the 25-45 female demographic of Austin which has a high disposable income, purchasing power and allegiance to brands which they feel value them and support their causes and interests.  Guests had a very positive experience.  The room remained full all the way up to the stop time and many guests stayed for dinner.