The White Party is one of Pickie Pie's favorite events of the year.  We provide pro-bono PR services for this event.  This year, we took on a greater roll in securing media sponsorships and advertising trade for the party which benefits Lifeworks.

We also secured a fashion segment on YNN's Fashionably Yours with Anne Hudson featuring Austin jewelry designer Kendra Scott and lovely models dressed in white frocks from Estilo, a boutique on 2nd street in Downtown Austin.  The models had their hair done by stylists at Ron King Salon, who will also provide an updo bar at this year's party for the gals who need a quick re-style to get them through the night.
Pickie Pie clients Dagar's Catering and Fleming's Prime Steakhouse & Wine Bar will also serve delicious nibbles in the party's Tasting Grove and VIP cabanas.

Holiday Glossy Glam

Our client Dagar's Catering served some of their best holiday appetizers to the VIP invitation-only guests at the Holiday 2010 Glossy Glam at a gorgeous home in Westlake on a crisp wintery night.  Glossy is an insert publication focusing on lifestyle that only goes to certain high-dollar zip codes in Austin.  Pickie Pie secured this sponsorship for Dagar's which resulted in a half-page of advertising trade in the November Glossy and some nice party pics in the next issue.

Half-page Ad in Glossy

A Nice Note from KXAN About A Client

John Thomas, long-time friend to Pickie Pie and Executive Producer at KXAN, sent this nice note our way this week after our client Dagar's Catering was featured on their Tasty Thursday segment.  Kathryn and Frank Albarado of Dagar's prepared some of their favorite Easter recipes (included below).

Rachel,

Kathryn and Frank were great guests – thanks for sending them our way.

Here’s a link to today’s segment:  

http://www.kxan.com/dpp/entertainment/food_and_dining/tasty-thursday-dagars-catering

Have a great Easter!

jt

John L. Thomas

Producer, KXAN Austin News

512-703-5227

Here are two of the recipes they featured:

Grandmas Fruit Salad- This is not your healthy fruit salad

1 Bag of Green or Red Grapes
3 Oranges
2 Apples
3 Bananas
Pecans
Marshmallows
Pint Heavy Cream
 Cup  of Sugar
Hand Mixer or Kitchen Aid
2 Mixing Bowls
-Slice all Fruit, Nuts, and Marshmallows  in mixing bowl
-Place Heavy cream in second mixing bowl and add sugar
-Whip until fluffy
_add Whipped Cream to Fruit and Nuts
-Transfer to a decorative ball, place in fridge covered until dinner time

Strawberry Champagne Punch

Orange Juice-1.5 gallons
Pineapple Juice- 2.5 gallons
2.5 Cups of Sugar
1/2 cup of Cloves
5 Cinnamon Sticks
1 gallon of Water
2 Pints of Strawberries
2 Bottles of Brut Champagne

Take a stock pot add your sugar, Cinnamon, and cloves to a gallon of water. Let Steep for 10 minutes
Mix your pineapple juice and orange juice together.
Take your Sugar, Cinnamon and clove mixture strain over the Juices
Let Cool...( You can add this to your ham prior to adding the strawberries)
Puret the strawberries and add to punch
Place in Fridge
Cool Champagne
Pour half punch and half champagne onto flute for your guest.